Careers in PR

Careers in PR

In simple terms public relation management is concerned with maintenance of mutual relations and understanding between an organisation and the whole group of public related to it, which includes shareholders, government, consumers, employees and the media. The main function of public relation managers is to ensure proper channel of communication between the management and employees. PR management is becoming a promising career option at a time when private as well as government companies and organizations are facing cut throat global competition to market their product, service and facilities.

Course Details
Diploma and Post-Graduate Diploma courses are available in PR management. Duration of most the courses is of one year. The minimum eligibility for these courses is a Bachelor’s degree in any discipline. Apart from this there are also short term certificate courses. For these courses the minimum qualification is 10+2 pass or equivalent.

Career Prospects
PR managers are responsible for effective communication and play a very important role in the matter of policy planning. They also maintain healthy coordination between various departments within the organisation itself. Thus in future bright career options are waiting for PR managers. They can find suitable employment opportunities in both public and private sectors. Government departments and agencies require the expartisation of PR managers. They also can find employment in corporate houses and media houses. Banking, finance, insurance, investment and export companies also require the expartisation of PR managers. Hotels, tour and travel agencies and private consultancy firms also employ PR managers. They also can find work with political figures, models and film stars to deal with various aspects of public relation.

Institutes Offering
Several institutes offer Degree/Diploma/Certificate course in PR management. Some most important among them are: Indian Institute of Mass Communication, New Delhi; Jamia Millia Islamia University, New Delhi; Mudra Institute of Communication, Ahmedabad; Makhanlal Charturvedi University of Journalism, Bhopal; Narsee Monjee Institute of Management Studies, Mumbai; National Institute of Advertising, New Delhi; Symbiosis Institute of Business Management, Pune; Indian Institute of Management and Technology, Dehra Dun; YMCA Institute of Media Studies, Delhi; University of Pune, Pune, South Gujarat University, Surat; Banaras Hindu University, Varanasi; Annamalai University, Chennai; Gujarat University, Ahmedabad; Guru Jambeshwar University, Hisar and Madurai Kamaraj University, Madurai.

Remuneration
Job opportunities for public relation managers are increasing in leaps and bounds because of increasing market demand. So the remunerations of public relation managers are also very high. One can expects Rs 15,000 to 20,000 per month in the beginning. With gaining of experience and expartisation one can reach up to the top level of public relation department. At this level one can expect lakhs of rupees for annum.

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